Compliance isn’t the cost of doing business — it’s how you build one that lasts.
When you lead with clarity and integrity, you don’t just avoid cleanup — you attract aligned clients, increase lifetime value, and earn long-term trust.
I help digital entrepreneurs simplify their systems, refine their messaging, and stay rooted in what matters — using AI responsibly, marketing ethically, and building strategies that age well.
Meet Heather Owen
I’m Heather Owen, founder of Genuine Stewards—a values-driven consultancy rooted in operational clarity, ethical marketing, and responsible AI use.
I’ve been in the digital marketing space for over a decade—as a student, coach, and membership creator—before stepping into back-end support roles for high-ticket coaching teams. For the past three years, I’ve worked behind the scenes simplifying delivery systems and helping businesses reduce risk while staying aligned with their values.
I launched the Clear & Compliant YouTube channel as an extension of that work—
a space to share principled, practical insights on AI literacy and compliant marketing strategy in plain language.
You can check it our here; every video is grounded in discernment, not hype.
What I Do (and Don’t)
✅ What I Do
Teach business owners how to align their AI tools and marketing with compliant strategy
Use AI to support brand fidelity and real-time refinement—not to replace human discernment
Champion responsible AI use rooted in collaboration, clarity, and long-term trust
Build clarity-first frameworks that support operational integrity and sustainable growth
🚫 What I Don’t Do
I do not offer compliance review services for existing marketing assets (because while I am NAOAC certified in compliant marketing, I am not a lawyer!)
I do not teach automation gimmicks or results-based marketing tactics that cross ethical or regulatory lines
Start With Trusted Tools
For businesses navigating marketing compliance, I recommend two resources I use and trust:
Complily — A compliance review platform developed by a top FTC compliance attorney in partnership with an experienced digital marketer and entrepreneur, built to flag risk in your marketing assets
The Compliant Marketing Academy — Training from a battle-tested FTC compliance attorney on FTC and state regulatory compliance principles and how to apply them in your business
I’m an affiliate for both—because I believe in them, not because I needed something to promote.
Want to Work Together?
🛡️ GPT Guardrail System Update Session
Most people think their Custom GPT is “done” once it sounds right.
But sounding right isn’t the same as being structurally sound.
This done-with-you deep dive is for leaders who want to build (or rebuild) GPT systems that:
Reduce hallucinations and false fluency
Contain drift with clearly defined system blocks
Reflect your brand voice, values, and operational boundaries
Are structured with compliance-led principles that reduce risk and reinforce clarity
Prioritize refinement and human oversight—not automation for its own sake
This isn’t a template, chatbot clone, or coaching funnel.
There’s no sales call.
Just a clearly outlined offer, a short interest form, and a principled system designed for clarity—not convenience.